The Gold Standard is a globally recognized certification for high-quality carbon offsetting and climate action projects. Originally developed by WWF and other NGOs, it ensures that carbon reduction initiatives generate real, measurable, and long-term environmental and social benefits.

Gold Standard-certified projects go beyond simple carbon reduction—they contribute to the Sustainable Development Goals (SDGs) by supporting clean energy, biodiversity conservation, and local community development. The label applies to carbon offset projects such as renewable energy, reforestation, and energy efficiency programs, ensuring transparency, accountability, and verified impact.

Widely respected in Switzerland and the EU, the Gold Standard is used by businesses and institutions aiming to achieve credible climate commitments. Companies with Gold Standard-certified offsets can confidently claim carbon neutrality, demonstrating a strong commitment to sustainability and global climate action.